About Us

Welcome to Rider Smarts, the premier online retailer for all your Electric rideable needs. We understand that equipment is essential for enjoying the perfect ride. Our
extensive range of products cater to every need, from size and budget to design and aesthetics.

We are fully devoted to providing 5-star customer service. Reach out to us via phone, live chat, or email, and we will promptly address your inquiries. Our support extends beyond the point of purchase, as we consider aftercare support just as important. If you encounter any issues with your product, we will do our utmost to assist and resolve the problem.

Why choose Rider Smarts?

  • Dedication to 5-star Customer Service

    We are fully devoted to providing 5-star customer service. Reach out to us via phone, live chat, or email, and we will promptly address your inquiries. Our support extends beyond the point of purchase, as we consider aftercare support just as important. If you encounter any issues with your product, we will do our utmost to assist and resolve the problem.

  • Price Match Guarantee

    We maintain close relationships with our brands to offer our customers the best prices. If you find a lower price for the same stocked item, we will not only match it, but also include a complimentary gift with your new product.

  • Fast & Free Shipping

    We provide free shipping on all product purchases within the UK mainland. Since we ship directly from manufacturers, each brand has its own shipping terms. Estimated arrival dates are displayed on product pages, but may be subject to change due to unforeseen circumstances.

  • Warranty on All Products

    As an authorized dealer for each brand listed on our website, we offer full manufacturer warranties on all orders.

  • 100% Safe & Secure Payment

    Our website utilizes SSL Encryption technology to ensure the complete security and protection of all sensitive credit card and personal information submitted through the site.

  • Authorized Dealer Status

    Rider Smarts is an authorized dealer for all brands featured on our website. Though our head office is located in London, we distribute from warehouses across the UK through our courier partners DHL, Tuffnells, UK Mail, and UPS.Rider Smarts is a trading name for Wadia & B Ltd.Company registration number 14478761.

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Meet the Founder – A Journey of Resilience, Passion, and Purpose.

At Rider Smarts, we believe that mobility is more than simply getting from one place to another—it’s about unlocking freedom, seizing opportunity, and building lasting connections. For me, Raphael Petta, this belief runs deep.

At Rider Smarts, we offer:

A Carefully Curated Selection: Top-quality e-bikes, e-scooters, hoverboards, and mobility scooters.

  • Competitive Pricing: With a price match guarantee to ensure you get the best deal.
  • Fast & Free Shipping: Across the UK mainland.
  • Full Manufacturer Warranties: For peace of mind with every purchase.
  • Dedicated Customer Support: From pre-sale inquiries to post-purchase care.

When you choose Rider Smarts, you’re not just buying an electric rideable—you’re investing in a smarter, healthier, and more sustainable lifestyle.

Why I Created Rider Smarts?

Rider Smarts is more than just an online store—it is a platform built on personal experience, purpose, and a commitment to accessible, high-quality electric rideables. I understand the profound impact of having a reliable, affordable, and eco-friendly mode of transportation, whether you’re a commuter, student, adventurer, or someone seeking greater mobility independence.

Join the Movement

I built Rider Smarts because I know firsthand the life-changing power of two wheels. Whether you’re looking for an efficient commute, an eco-friendly lifestyle, or a fun way to stay active and connected, I invite you to join our community and ride smarter.

Thank you for being part of this journey.

– Raphael Petta

Founder, Rider Smarts

From Refugee to Entrepreneur: My Story

Nineteen years ago, I arrived in the UK as a refugee, with little more than hope and my trusty bicycle. I spoke almost no English and had no family or financial support. In a world where transportation was a luxury I couldn’t afford, my bicycle became my lifeline—it was not just a means to move, but a gateway to education, personal growth, and community.

Every journey on my bike took me to English classes, job interviews, libraries, and ultimately university. It kept me physically active, buoyed my spirits in difficult times, and connected me with a supportive community—shielding me from the isolation that many newcomers face.

This transformative experience ignited my lifelong passion for biking and sustainable mobility. Today, as a power engineer with two decades of expertise in renewable energy, I am dedicated to empowering others through electric rideables. I share this passion with my children and, through Rider Smarts, I aspire to extend the benefits of smart, eco-friendly transportation to millions facing similar challenges.

What Our Customers Say

Experience

With 17 years of industry expertise, Rider Smarts delivers unrivaled quality and service that you can trust.

- Alex M.

Exchange

Enjoy peace of mind with our 14-day e-bike exchange policy—your satisfaction is guaranteed.

- Steph T.

Delivery

Experience the thrill of fast, hassle-free riding with our rapid delivery of fully assembled e-bikes, ready to hit the road! 

- Jesscia J.